2.3 - Representations of People with Mental Illnesses

Representations: Mental Illnesses
1a) Like Minds Like MineApparently you can watch the actual ads here in case you don't remember them. Thanks for the link, Megan.

1) Mass Media and Mental Illnesses Statistics on what % of representations are negative. Quite academic.

2) The Public Eye of Mental IllnessLooking at how images of MI are predominantly violent and this could change public perceptions.

3) Public Attitudes to Mental Distress

4) Results of Media Monitoring

5) Transcript of a Speech by Manukau mayor on MI

6) Section of a Blog commenting on why the Like Minds ads are effective

I think you end up using different things as hooks. If you can get someone who
is charismatic, or who has made a big change in a short amount of time. Or who
has achieved really cool things after sorting themselves out.The Mental Health
ads with celebrities in them are a reasonably good example. There is something
utterly compelling about John Kirwin describing having a panic attach while
playing the French (or someone) and seeing the footage of the moment at the same time.Once they've got your attention they go on to provide some info about
anxiety that might be helpful and mitigate biogtry. And I guess you also
sometimes have to avoid mentioning some things which are likely to distract from
the point you're trying to make.It gives you less options, but possibly a better
long term outcome.

7) Like Minds Like Mine
Good analysis of the campaign and its aims and successes on pages 28-30 of the report.